Having a tactical approach in marketing is key to understanding the success of your initiatives. Those tactics can range from Twitter and LinkedIn as a social media plan to get the word out online an on-going magazine ad aimed at a specific target audience.
When it comes to planning your tactics, you might want to consider some easy do-it-yourself ways to promote what you’ve got to offer. Here’s a few to think about.
- Google Ads can be an easy and inexpensive way to get your offering in front of a large online audience. Google Ads are more broad in their selection of who sees your ad than Facebook ads (which on the plus side can be more highly targeted), but people are more likely to click on an ad while they’re doing an internet search.
- Create a You Tube Channel and showcase a video series to demonstrate your offering. Video creation and editing tools are getting easier to use. For instructions on how to do it yourself, you can do a search in You Tube for “How to Start a You Tube Channel.”
- Create an infographic which can demonstrate interesting facts and data about your offering in a visual way. This is a great way to build your brand and show your target market what you can do for them. For 10 Ways to Use Infographics, check out: http://thenextweb.com/dd/2013/10/16/10-ways-use-infographics/
- Support a local cause. By having your logo placed in their promotional material for sponsoring a worthy cause contributes to building your brand. The trick is to make sure the cause you’re supporting is aimed at reaching your specific target market.