Workshops

With more than 20 years of experience in the marketing field, Toni Guffei of Ratio Marketing Inc. brings a depth of experience and knowledge about strategies that work for small businesses.

Make your selection from the links below. Once you pay for the workshop you'll receive registration confirmation within 24 hours.


Workshops

Public Relations Strategies

Learn how to create a positive public image to attract more customers.

Public Relations (PR) is the way companies and individuals demonstrate who they are through proper communications with the public and media. It starts with understanding the target audience and creating a positive image to build a strong relationship with your market.

This workshop is meant for businesses that want to know how to use typical traditional and digital marketing tactics to build a stronger presence in the mind of the consumer.

WHY ATTEND:

  • It's 2 hours of instruction and hands-on application of concepts
  • Find out what works in the traditional media world today
  • Identify what digital marketing tactics are best for your business
  • Get ideas to integrate PR into your overall marketing plan

This a small group of people coming together to learn and talk about ideas for marketing.

You must pay to register and attend.

DATE: July 18, 2017

LOCATION: Biz-Assist, #331, 3750 - 46 Ave. SE

PARKING: free in the lot in front of the building

Cost: $29.95 + GST = $31.48

Marketing Research Strategies

Find out the proven steps for creating an easy to follow survey format that gets you the info you need to make the best business decisions.

Learn how to create effective questions and answer sets. Participants will get a template to design their own questionnaire. Appropriate research methods for small businesses such as surveys, focus groups and in-person interviews will be discussed.

WHY ATTEND:

  • It's 2 hours of instruction and hands-on application of concepts
  • Find out how to get good information needed to make sound decisions
  • Know what type of research is best for your marketing plan
  • Get an easy to follow instructions for developing your marketing research strategies

This a small group of people coming together to learn and talk about ideas for marketing.

You must pay to register and attend.

DATE: July 25, 2017

LOCATION: Biz-Assist, #331, 3750 - 46 Ave. SE

PARKING: free in the lot in front of the building

Cost: $29.95 + GST = $31.48

Branding Strategies

This talk will give the business owner or marketing manager greater insight on how to leverage a brand for graining greater sales. You’ll get ideas for integrating your marketing and communications together to create a powerful message that will quickly bring your brand to mind. Find out why branding is so important in today’s business environment.

WHY ATTEND:

  • It's 2 hours of instruction and hands-on application of concepts
  • Capture a wider audience with stronger brand recognition
  • Learn 3 steps to gaining long-term branding to build your client base
  • Get an easy to follow instructions for developing your branding strategies

This a small group of people coming together to learn and talk about ideas for marketing.

You must pay to register and attend.

DATE: August 8, 2017

LOCATION: Biz-Assist, #331, 3750 - 46 Ave. SE

PARKING: free in the lot in front of the building

Cost: $29.95 + GST = $31.48

Digital Marketing Strategies

Learn how to grow a following of potential customers with digital marketing. You'll get the basic tips to get started with podcasts, videos, blogs, and social medial postings. Find out the steps to turn those followers into customers that want to buy from you.

During this 2 hour workshop participants will learn which platforms every business can use to attract more customers through online tactics.

Participants leave with an outline for their own strategic approach for digital marketing.

WHY ATTEND:

  • It's a 2 hours of instruction and hands-on application of concepts
  • Get insights for types of digital marketing you can use right away
  • Find out how to us podcasts, blogs, video, photos,stories and posting in social media to promote you business
  • Get an easy to follow instructions for developing your digital marketing strategies

This a small group of people coming together to learn and talk about ideas for marketing.
You must pay to register and attend.

DATE: August 15, 2017

LOCATION: Biz-Assist, #331, 3750 - 46 Ave. SE

PARKING: free in the lot in front of the building

Cost: $29.95 + GST = $31.48

FULL DAY – Strategic Marketing Plan Workshop

Many businesses today know they need a Marketing Plan, but they aren't sure how to get started or if it's actually working.

To effectively manage your marketing, it's important to know who your audience is, how best to reach them and what you want them to know.

In this full day session you'll learn to:

  • Integrate the 9Ps of Marketing
  • Understand what goes into a marketing plan
  • How to be strategic in your choices
  • Profile your ideal customer
  • Understand your competitive advantage
  • Develop measurable activities for marketing and sales

Also included: a Workbook to be completed during this session that will contain all components of your Marketing Plan and a tactical template to start using right away.

Registration is now open for MAY 18, 2017

To register attendees must pay in advance. Once payment is received you will get an email confirmation within 24 hours.

Location: Alberta Research Council Building, 3608 – 33rd Street N.W.
Time: 9 am to 4 pm
COFFEE and LUNCH INCLUDED

Cost: $197 + GST (PayPal will send you a receipt)

WHAT ATTENDEES HAVE SAID ABOUT THIS COURSE

“I learned more about building a marketing plan for my business in 8 hours than I’d learned in the previous 20 years. Thanks Toni.”

”Attending this workshop was incredibly eye opening. I didn’t know what I didn’t know! I’ve left feeling optimistic about my business and excited to implement the ideas and strategies we discussed. Toni is a phenomenal teacher, engaging, incredibly knowledgeable in her field and I would highly recommend this course to any business owner, seasoned or start-up.”

“The audience engagement is great. People feel at ease so they were comfortable sharing their thoughts. Lots of hands-on experience. Toni is a great speaker and expert in the marketing field. She helps to demystify the knowledge and put it into practice.”

“I generally don’t like ‘break-out’ sessions. I don’t usually find them helpful to what I need to accomplish. Toni’s method of ‘breaking-out’ exposed me to many different ideas and people. I loved it.”

“Well structured, well organized and a good balance between theoretical and practical, large and small group discussion, and partner work. Very nice to be able to meet so many people. Good lunch and snacks. Thank you Toni! What an awesome course.”

 “I liked everything! The format, time spent, ability to network and brainstorm – your cadence and presence.”

“Toni’s 1-day marketing seminar opened my eyes to two things: A) what I could do as a marketer, and B) what I must do. This was time well-spent and my company’s bottom line will see the result!”

“(This course) creates a call to action. Lots of different learning methods – written, visual, oral – independent and group. Makes for lots of new and interesting ideas.”

“This information gives a solid foundation on what your ‘next steps’ or even beginning steps in marketing should be! I love how concepts that may be foreign or complicated are made easy and understandable. I really enjoyed that I walked away with a concrete plan!”

“(You get) insights from the whole group – safe environment to learn, great space.”

“I am in the process of developing my business plan – having the direction of someone face-to-face was invaluable and going through the process while it’s fresh in my mind helped with retention and understanding.”

“Prior to coming I had a lot of ‘stuff’ in my head and was nearing the ‘give-up’ point with too much on my plate as a mom and business owner. Today, I leave this workshop equipped with very simple ‘to-dos’ and a better understanding of who my clients can be. Thank you so much Toni!!! And to all the lovely people I’ve met….Thank You!!!”

“Great event. Great interactive format. Thank you for providing me with practical tips and strategies that I can immediately apply to my business.”

“Toni really understands the marketing industry. Great teacher and very kind and caring person.”

“An excellent opportunity to develop my marketing materials which I so need in this ‘down’ market.”

“There is a fantastic balance between written material and spoken explanations that made the seminar interesting and easy to absorb. It is also a great package of information that helps any new entrepreneurs move forward in the right direction.”

 

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